Brand Loyalty


Brand Loyalty is located in the heart of Den Bosch, in a building where the former PNEM (Essent) offices were once located. The old building was completely stripped, and only the load-bearing construction - consisting of floors, columns and shafts - remained intact. The building looks magnificent. It is modern and streamlined and its design is based on the comfort of employees. There are meeting corners, quiet rooms as well as gathering places and cosy indoor squares. A large mezzanine and an indoor pond give the whole design an unexpected twist. In short: an office, but also a complete experience.

Challenge: Using large square climate ceiling components (900 mm x 900 mm).


Brand Loyalty and its architect opted for a ceiling with clamping cassettes and free-hanging façade coves. This required a tailor-made solution with millimetre accuracy! The selected ceiling components were also extra large (900 mm square) and featured less shine than normal; 8% instead of 20%. This created panels without glare or reflection. Indirect lighting coves, which followed the contours of the building, were then incorporated to create a smooth interaction with walls and the rounded edges of staircases.



Particular attention was also given to special elements like curved walls and rounded edges. A few challenges were encountered when it came to assembly, because some places were very difficult to reach. For instance, when placing the climate ceiling above the mezzanine and the indoor pond! We relied on the extensive experience of our fitters and were able to professionally install the ceiling components using special scaffolding constructions. The result was very impressive and we are proud to have played a role in these special premises. ‘A jewel of an office….’

 Used products

  • OxzeRo

For further information about these products, please refer to the product descriptions at the bottom of the page.

Relevant expertise

  • Design
  • Renovation

For further information about these Inteco expertises, please refer to the description at the bottom of the page.

Also check out the video about the Brand Loyalty offices.


Specifications partners/customers

Brand Loyalty
Interior Architect
Voss Architectuur
Van Aken Architecten
Installation advisor
Deerns raadgevende ingenieurs bv

Used products



Plastic diffusion-proof climate system for cooling and heating

The OxzeRo® radiant panel has been fully developed in-house by Inteco and offers the perfect balance between price and quality. The O...

check out OxzeRo®

Related expertises


The building and architecture are the two most important factors, not the ceiling solution

The dimensions of the ceiling, and all components used in it, are fully matched to the building concept. Inteco has developed space-saving integration solutions for light fixtures and air vents, which means less plenum height is needed. Ideal for renovation projects.

check out renovation


Comfort without Compromise

We develop concepts that enhance the aesthetic or historical characteristics of a building while realising comfort and performance-related benefits associated with climate ceilings.

check out design